20 social media post ideas for tradespeople that build trust and win jobs. Before-and-afters, reviews, tips and more from social media experts Tartan Social.

Which social media platform is best for your small business? A quick 2026 guide to Facebook, Instagram, LinkedIn, TikTok and YouTube, by business type.

Should you boost Facebook posts or use Ads Manager? A plain-English guide for small businesses, with the latest 2026 social ads data on costs and returns.

Instagram bio ideas for small businesses, with copy-and-paste templates for trades, salons, cafés and coaches. Turn profile visitors into customers.

If you've been keeping affiliate links confined to your bio, your Stories, or a link-in-bio tool, that's about to change. Instagram has announced that creators can now tag products directly inside Reels using affiliate links, turning every video into a shoppable moment.

You've spotted a trending sound everywhere on TikTok and Instagram. You've got the perfect idea for how to use it. You open the app to film, and it's not available on your business account.

Meta is officially testing a paid subscription tier for Instagram called Instagram Plus, and if Stories are a big part of your content strategy, this is worth knowing about.

When our recent client came to us, they had everything they needed to dominate their market online, except a strategy to make it happen.

In today’s fast-paced digital world, businesses must leverage every tool available to reach their audience effectively. Social media platforms have become essential channels for marketing, offering unparalleled opportunities to connect with customers, build brand awareness, and drive sales. However, simply having a presence on social media is not enough. To truly succeed, companies need to focus on maximising impact with digital social marketing strategies that are well-plann

In today’s fast-paced digital world, managing your online presence can feel overwhelming. Social media platforms are constantly evolving, and keeping up with trends, content creation, and audience engagement requires time and expertise. This is where social media account management comes in. By streamlining your marketing efforts, it allows you to focus on what matters most - growing your business. Why Social Media Account Management is Essential Social media account manageme

The game has changed. Relevancy is now King. And this shift is one of the best things that’s ever happened to social media marketing.

For entrepreneurs already stretched thin, keeping up with multiple platforms can quickly lead to social media burnout.

Let’s face it—putting yourself out there can feel overwhelming. But if you’re a solopreneur or small business owner looking to grow, LinkedIn might just be your secret weapon. It’s not just a professional networking site; it’s a tool to boost your brand, attract clients, and showcase what makes your business shine. Here’s how you can make LinkedIn work for you—and bring in real results. With 1 billion professionals worldwide, LinkedIn is where decisions happen. Did you know 4

LinkedIn. It's the professional's playground, the networking hub, and a goldmine of opportunity for businesses and individuals alike. But with millions of users vying for attention, how do you make sure your voice is heard? At Tartan Social, we're passionate about helping businesses thrive on social media, and LinkedIn is no exception. That's why we've compiled these 8 essential tips to help you shine bright and achieve your LinkedIn goals: 1. Consistency is Key Think of your

What is social commerce and why does it matter in 2025? Learn how to leverage social media for sales, boost engagement, and reach new custom

Good news, everyone! The latest stats are in, and they're singing a sweet tune for small businesses: organic marketing is making a major comeback in 2025. Forget flashy ads and big budgets, this year is all about authenticity, valuable content, and genuine connection. But what exactly does this shift mean for you and your small business? Let's break it down: The Rise of Organic: Why Now? In today's digital landscape, consumers are bombarded with ads at every turn. As a result

South Lanarkshire is a hub of vibrant businesses, meaning standing out from the competition requires more than just a great product or service. Being seen requires a strong online presence, particularly on social media platforms where potential customers spend significant time. At Tartan Social, we know that managing social media effectively is no small task, especially for business owners who are already juggling countless responsibilities. That’s where a dedicated social me

Instagrammers, this one’s for you! Instagram have hit us with SO many new updates that we simply couldn’t not cover them all! So, in order to keep your feed fresh, your Reels trending, and your Stories interactive, you should listen up. It’s time to take a look into what’s new and how you can make the most of these exciting new features. Upgraded Notes Feature: Now in Reels and Feed Posts First things first, Instagram’s Notes feature is getting a major upgrade. Previously, N

At Tartan Social, we LOVE TikTok, and if you’re as hooked on TikTok as we are, you know that they always surprise us with exciting updates. Get ready to hear the latest - a partnership that will completely change how we discover and share events. TikTok has teamed up with Eventbrite, and we can't wait to see where this goes! What’s the Fuss About? We hear you asking, what's the big deal? The big deal is, that TikTok's latest update is about to make it so much easier for us to

Calling all YouTube lovers! Ah, YouTube. The trusty old platform we all know and love. Have you heard the latest exciting new move to create community spaces? If you haven't, listen up. Whether you're a professional creator, a loyal viewer, or just someone who likes to be nosey when it comes to new updates, there's something here for everyone. Community Posts: More Than Just Videos Right, let's get started with one of the coolest features: Community Posts. Picture this, you’