Supercharge Your Reach: LinkedIn’s New Sponsored Newsletters for Business Pages

PSA is incoming for all LinkedIn users! Whether you're a business owner, marketer, or just love social media, this one's for you! LinkedIn has recently launched sponsored newsletters for business pages, and it's set to change the way we connect with our audience. Let’s take a look at what this means and how it can benefit you.

What Are Sponsored Newsletters?

You’re probably wondering, what exactly are sponsored newsletters? The best way to think of them is that they are regular newsletters, but with a twist. They allow businesses to reach a widerer audience by making the most of LinkedIn's extensive network. Instead of just relying on your connections, your content gets pushed to LinkedIn users who are most likely to be interested in what you have to offer. 

Why Is This a Big Deal?

Enhanced Reach

For businesses, one of the biggest challenges is getting their content seen. Sponsored newsletters will widen your reach by targeting LinkedIn members beyond your immediate connections. This means more views on your content without the hard work.

Precise Targeting

LinkedIn is a world of professional data. Sponsored newsletters use this data to ensure your content reaches the right audience. Whether you're targeting specific industries, job titles, or even companies, LinkedIn’s targeting capabilities are better than you could ever imagine.

Engagement Boost

Newsletters are a great way to engage with your audience. They’re more personal and direct than regular posts. By sponsoring your newsletters, you’re not just reaching more people; you’re engaging and connecting with them.

How to Get Started?

Getting started with sponsored newsletters on LinkedIn is super easy. If you already have a business page, you’re halfway there.

Create Quality Content

Firstly, you have to make sure your newsletter content is to a high standard. It should provide value, share insights, and make it something people look forward to reading.

Set Up Your Newsletter

On your LinkedIn business page, you’ll find the option to create a newsletter. Follow the prompts to set it up, give it a catchy name, and decide on how often you want to publish.

Sponsor Your Newsletter

Once your newsletter is ready, it’s a good idea to sponsor it. This involves setting up a campaign similar to how you would with LinkedIn ads. Choose your target audience, set your budget, and you’re all set.

Analyse and Adjust

Once your newsletter goes live, keep an eye on the analytics. LinkedIn provides detailed insights on how your newsletter is performing. Use this data to tweak your content and targeting for even better results next time.

To make the most out of this new feature, here are a few ways to ensure best practice:

Be Consistent

Regularity is key. Whether it’s weekly or monthly, stick to your schedule.

Engage, Don’t Just Sell

While it might be tempting to use newsletters solely for promotion, keep it balanced with engaging content. Share industry insights, tips, and stories that resonate with your audience.

Include a Call to Action

Be sure to encourage your readers to take the next step, whether it’s visiting your website, signing up for a webinar, or connecting with you on LinkedIn.

LinkedIn’s sponsored newsletters are an absolute game-changer for businesses looking to expand their reach and deepen their engagement. It’s a fantastic opportunity to get your content in front of the right people without having to go back to basics!

If you would like to know more about how this new update could benefit your business, contact us at info@tartansocial.com