Top AI Tools for Small Business Marketing

Tartan Social
6 days ago
2 min read

If you’ve been scrolling through social media lately, you’ve probably seen a new AI tool launch every other day. It’s exciting… but also a bit overwhelming.

Most business owners I speak to have tried a few of them, then hit that familiar wall where everything starts to feel more complicated than it should. And with Black Friday and the Christmas rush creeping up, who’s got time to figure out which ones are actually worth using?

The truth is, you don’t need to be a tech expert or pay for fifty different subscriptions to make AI work for your business. You just need a few reliable tools and a simple system that helps you plan, write, and post faster without losing your voice.

November and December are two of the busiest (and most profitable) months of the year for most small businesses. The challenge? Creating enough content to stay visible without burning out.

AI can help you:

Save hours creating posts, emails, and ad copy
Stay consistent when things get busy
Spark ideas when you’re short on inspiration
Keep your brand voice strong and clear

When used properly, AI doesn’t replace your creativity, it enhances it.

Our Favourite Beginner-Friendly AI Tools for Business Owners

If you’re still new to the world of AI, start simple. These three tools are great entry points that can make a real difference to your workflow this season:

1. Gemini (by Google)

If you already live inside Google Docs, Gmail, or Sheets, Gemini is a dream. You can brainstorm ideas, draft social captions, or write product descriptions directly in your existing files.It even pulls in up-to-date web data — ideal for writing seasonal offers or trend-based content.

Use it for: emails, blogs, research, and campaign planning.

2. Notion AI

Perfect for business owners who love staying organised. If you already use Notion for planning or notes, the AI feature can help you rewrite posts, summarise ideas, or brainstorm new campaigns — all inside the same workspace.

Use it for: caption ideas, blog outlines, or repurposing existing content.

3. Copy.ai

Think of this one as your marketing copy sidekick. You can create social media captions, ad headlines, product descriptions, or even short email sequences. It’s quick, intuitive, and doesn’t need loads of setup.

Use it for: short-form content, campaign ideas, and product promotions.

Tips to Get the Most from AI (Without Sounding Robotic)

Start with a plan. Give AI clear direction. A few bullet points or examples go a long way.
Be specific with prompts. Tell it who your audience is, what you’re selling, and what tone you want.
Keep your personality. AI can’t replicate you — your stories, humour, and experience are what make content relatable.
Always edit. Treat AI as your assistant, not your ghostwriter. The best results come from collaboration.

If marketing always feels like a rush at this time of year, AI can genuinely change the game. It’s about working smarter — not harder — and freeing up your time for the parts of business you actually enjoy.

We’ve put together a beginner-friendly workshop called Social Media Made Simple, where we show you how to use AI to plan your content, create posts faster, and stay consistent all season long.

👉https://the-tartan-social-school.teachable.com/l/pdp/social-media-made-simple

Let’s make this Black Friday your calmest, most confident one yet.