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Link Up! TikTok’s New Feature Turns Videos into Interactive Portals

Woman scrolling on a Macbook

TikTok is at it again! This time they are testing a fantastic new feature: clickable web links in organic video posts. This new development could be a real game-changer for creators, businesses, and users alike. Let's take a look at what this means, how it works, and why you should be excited.

What’s the Big Deal?

TikTok, the fun, creative platform we all know and love is evolving once again. Its new feature will allow users to include clickable links directly in their video posts. This means you can watch a video and, with one simple tap, be taken to an external website without leaving the app!

Why This Matters for Creators

Enhanced Engagement

You can now drive traffic straight from your TikTok videos to your website, blog, or any other online platform, allowing you to showcase a product and direct viewers to purchase it instantly.

Increased Monetisation

Influencers and content creators can link to affiliate products or sponsored content, creating new revenue streams. It's a simple way to blend promotions with content without disrupting the user experience.

Community Building

If running a campaign or an event, you can link directly to registration pages or informational sites, making it so much easier for your followers to get involved.

Why Businesses Should Be Excited

This is a big one for businesses! TikTok's clickable links can revolutionise how you interact with potential customers.

Smooth Shopping Experience

You can create videos showcasing your products and place a link directly to your e-commerce site, making it easier than ever before for users to go from discovery to purchase in seconds.

Better Campaign Tracking

Thanks to direct links, you can track traffic and engagement more effectively, which will give you a better insight into your TikTok campaigns' performance.

Broader Reach

By making use of TikTok’s massive user base, you can drive more traffic to your website, leading to higher visibility and potentially more sales.

How It Works

How this new feature will work is pretty straightforward. When making a video, users can choose to insert a clickable link in the video's description or overlay it on the video itself. This link can direct viewers to any external website, providing a seamless transition from TikTok to the web.

At the moment, this feature is being tested and might not be accessible to everyone. However, as TikTok gradually makes it available to a wider audience, you can expect to see an increased amount of engaging and interactive content on your feed.

Enhancing the User Experience

Direct Access to Information

When you're enjoying a cooking tutorial, exploring a travel vlog, or watching a product review, you can effortlessly access detailed recipes, travel itineraries, or purchase links with just a simple tap.

More Interactive Content

Videos become more than just entertainment; they become a pathway to deeper engagement with the content creator's world.


No need to worry about memorising URLs or having to search for information at a later time, everything will become accessible in just one click, creating a much easier shopping experience.

Potential Downsides

Spam and Scams

Like most things on the Internet these days, there’s a risk that clickable links could be used for malicious purposes. TikTok will need to ensure proper moderation to prevent spam or harmful links.


With the transition between videos and web links occurring more frequently, the may be disruption to the fluid TikTok experience that users enjoy.

All in all, TikTok's new feature of allowing web links in organic video posts is a super exciting development that has the potential to significantly improve the platform. It is an update that creates new possibilities for creators and businesses, offering them increased engagement and revenue streams. For users, this means a more dynamic and immersive experience while using the app.

Keep your eyes peeled for these new clickable links next time you're scrolling on TikTok!

If you would like to know more about how TikTok and this new update could benefit your business, contact us at 


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