You Can Now Claim Your Business on ChatGPT
Google Business Profile has new competition. On 10 November 2026, OpenAI launched Businesses in ChatGPT, and eligible businesses can now claim their profile directly inside ChatGPT. This isn't another AI rumour doing the rounds on Instagram. It's an official OpenAI launch, currently in beta, and it changes how your business can show up when people use ChatGPT to research who to buy from. We've gone through the announcement so you don't have to. Here's what it does, what it doesn't do, and how to claim your business today.
What is ChatGPT Business Hub?
Business Hub is where you claim and manage your business inside ChatGPT. Think of it as the ChatGPT version of your Google Business Profile. Once your business is verified, you can:
Claim and verify your business profile
Update your key details, so ChatGPT has accurate information about you
See how often your business is mentioned in ChatGPT
Track website clicks and the topics people connect with your business
Share product information, including pricing and availability, where it's supported
That last point matters most for product businesses. Shopify merchants can connect their store directly through Business Hub or the Shopify admin.
What are ChatGPT Business Agents?
Business Agents let customers chat with a business's own AI assistant inside ChatGPT, asking questions about its products or services. For now, they're only open to eligible e-commerce and online service businesses in the US. Being verified doesn't guarantee you'll get one either. OpenAI looks at your business category and how you plan to use it. Businesses can also sponsor their agent and use it as the destination for ChatGPT Ads. Sponsored placements are labelled, so customers can tell them apart from regular answers.
Will claiming your profile get you recommended more?
No. Claiming your profile won't push you above your competitors in ChatGPT's answers.OpenAI has said claiming shouldn't change how often a business appears. What it can do is give ChatGPT clearer, more accurate information about you, which may help it show you in more relevant conversations. It also won't replace the work that gets you recommended in the first place: a strong website, clear positioning, credible content and a proper marketing strategy. AI tools pull from what's already out there about your business. If that's thin or out of date, a claimed profile won't fix it. What Business Hub does give you is another way to manage how you're represented while potential customers are researching. And for the first time, you can see some of that data.
Why this matters for your business
Your customers are already asking ChatGPT who to buy from. Think about how often people type questions like these:
"Who's the best marketing agency for my business?"
"Where can I book a facial in Glasgow?"
"Which local company specialises in home renovations?"
A few years ago, those searches went straight to Google. Now a growing share of them start in a chat window, and the answer people get is a short list of names. If ChatGPT has old or patchy information about you, you're either missing from that list or described wrong.
The way people research businesses is changing, and your online presence needs to keep up with it.
How to claim your business on ChatGPT
Setting it up is quick. Approval takes longer, because OpenAI reviews every claim.
Go to chatgpt.com/business-hub and sign in with the ChatGPT account you want to manage the profile. You need to be the owner or an authorised representative.
Search for your business by name and pick the right listing. If it isn't there, you may be able to add it.
Verify your claim. Depending on your business, that's a code sent to your business phone or email, a TXT record added to your website's DNS, or connecting your Shopify store.
Complete the identity check. OpenAI uses Persona, so have a government-issued ID and your business registration details ready.
Wait for OpenAI's decision by email. They may ask for more information first.
Once you're approved, update your business details and open Insights to see how you're showing up.
The feature is in beta and eligibility depends on your industry, your location and the verification checks. At launch, claiming is open to eligible businesses that have a website.
What we recommend
Claim your profile now, while it's early. The Insights alone will show you something most businesses have never seen: how often ChatGPT mentions you, and what it connects you with.Then check the basics behind it. Is your website clear about what you do, who you do it for and where you are? Does your content answer the questions your customers are actually typing into ChatGPT? That's what decides whether you're recommended, and it's the part a profile can't do for you.At Tartan Social, we're keeping a close eye on what this means for business visibility and the future of search. We'll share what we learn as the beta rolls out.
FAQs
Can businesses outside the US claim a profile?Yes, eligible businesses in countries where ChatGPT is available can claim one. Business Agents are only open to eligible US e-commerce and online service businesses for now.Will this replace my Google Business Profile?No. Keep your Google Business Profile up to date. ChatGPT Business Hub is another place to manage how you show up,
alongside it.
Want help with your visibility?
If you'd rather have a team look after your website, content and social media so you show up wherever your customers are searching, email us at hello@tartansocial.com to book a chat.If you'd rather learn it yourself, or train your team in-house, take a look at The Modern Business Method. Save this post, and send it to a business owner who needs to know.
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