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Planing The Customer Journey

Updated: Jun 10

If you want to drive more leads and sales, it’s time to start thinking about your customer journey!


But before you can reach your ideal customer, you need to know exactly who you're targeting!


The goal of most marketing strategies is to drive more leads and sales. And to do this effectively, you should always keep your customer's journey in mind.


There are four phases in most journeys:

  • Awareness

  • Consideration

  • Conversion

  • Loyalty


Successful marketing tactics move your customer from discovering your company to considering your product/service as a solution to their problem to finally becoming a customer (and hopefully brand advocate).


Since the objective of each stage is different, how you reach them in each step also changes.

Here is a breakdown of the best ways for each stage of the customer journey.


Awareness

Display, Social, Video, SEO, Mass Media, Influencers, Content Marketing, PR, Events


Consideration Display, Search, Social, Video, SEO, Landing Pages, White Papers, Email

Conversion

Display, Search, Social, Retargeting, Landing Pages, Conversion Rate Optimization

Loyalty Email, Social, Content Marketing, Reviews, Referrals


When it comes to marketing, it's important to have a plan. And the first step in that plan is figuring out what you're trying to accomplish with your marketing and which stage of the customer journey you want to focus on.


If you're working with a small budget, you'll want to maximize your efforts by using the right tactics and channels. But how do you know which tactics are right for your business? We've got some tips!


First, think about what you want to achieve with your marketing—are you looking for more brand awareness, or are you focused on driving revenue?


Then consider where your audience is—are they online or offline? While traditional marketing channels come with a higher price tag, digital tactics can fit all budgets. If you're working with a minimal spend, stick to one or two channels. For smaller budgets, it's also best to focus on one segment and a smaller geographic area.


Make sure to let me know if you try any of these tips and make sure to follow our socials @tartansocial for more helpful trends and tips.



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