LinkedIn's New Look: Small Previews, Big Deal

Calling all LinkedIn users! Notice anything different in your feed recently? LinkedIn has significantly changed how link previews appear, significantly shrinking them. Let's delve into why LinkedIn made this change, what it means for your posts, and how to make the most of this update.

Why the Change?

So, why did LinkedIn decide to go for smaller link previews? There are a few reasons behind this move:

Cleaner Feed

LinkedIn aims to create a cleaner, more streamlined feed. Smaller link previews mean less clutter and a more organised look, making it easier for users to browse through posts without feeling overwhelmed.

More Focus on Content

By minimising the space taken up by link previews, LinkedIn encourages users to focus more on the content of the posts themselves rather than the accompanying link. This shift can lead to more meaningful interactions and discussions.

Mobile-Friendly

Let’s be honest, many of us are scrolling through LinkedIn on our phones. Thew new smaller previews are more mobile-friendly, ensuring a smoother and more enjoyable user experience.

What This Means for Your Posts

Now that link previews are smaller, how should you adjust your LinkedIn strategy? Here are a few tips to keep your posts from getting lost in the algorithm:

Craft Compelling Text

With less visual emphasis on the link preview, your post’s text becomes even more important. Start with a strong hook to grab attention and make sure your content is clear, concise, and engaging.

Use Eye-Catching Images

While link previews are smaller, you can still include images in your posts. Use high-quality, relevant images to capture attention and complement your text. A well-chosen image can make your post stand out in the feed.

Leverage Hashtags

Hashtags can help increase the visibility of your posts. Use relevant hashtags to reach a broader audience and engage with users interested in your content.

Engage with Your Audience

Encourage comments and discussions by asking questions or inviting feedback. Engaging directly with your audience can boost your post’s visibility and foster a sense of community.

The Benefits of Smaller Link Previews

While this change might take some getting used to, there are several benefits to having smaller link previews:

Less Distraction

Smaller previews mean less distraction from the main content of your post. This can lead to more focused and meaningful interactions.

More Posts in View

With smaller previews, more posts fit on the screen at once. This gives your content a better chance of being seen without users having to scroll endlessly.

Enhanced Readability

A cleaner, less cluttered feed enhances readability. Users can quickly scan through posts, making it easier to find content that interests them.

How to Adapt

Adapting to this change is all about focusing on the quality of your content. Here are a few more tips to help you make the most of the new look:

Write Engaging Headlines

Your headline is your first impression. Make it count by writing something that piques curiosity or provides value.

Optimise Your Links

Even though the previews are smaller, the links themselves are still important. Ensure that your links lead to valuable, relevant content that your audience will appreciate.

Experiment with Formats

Don’t be afraid to try different post formats. Mix things up with text posts, image posts, and even videos to keep your audience engaged and interested.

Monitor and Adjust

Keep an eye on your post performance and be ready to adjust your strategy as needed. Pay attention to what types of posts get the most engagement and tailor your future content accordingly.

LinkedIn’s decision to make link previews smaller is a move towards a cleaner, more user-friendly feed. While it might require some adjustments to your posting strategy, it’s an opportunity to focus on creating high-quality, engaging content that resonates with your audience. 

Embrace the change! With a few tweaks to your approach, you can continue to make an impact and connect with your LinkedIn network in meaningful ways. 

If you would like some more assistance regarding LinkedIn and how this new update can impact your business, contact us at info@tartansocial.com