Now is the time to start thinking about your marketing strategy for 2023. The year is coming up fast and with it comes an opportunity to take your business to the next level.
Here are six areas to consider next year.
Hiring Some Help
The best way to get your message across is with the help of a Social Media Manager or Copywriter. They will be able to create eye-catching content for your website, social media, paid ads, emails and other marketing materials. If you want to reach your target audience, a good copywriter will help you do this by creating content that is engaging and persuasive.
If you need someone to write content for your website or social media posts (or any other marketing materials), there are plenty of options out there: freelance writers on platforms like Upwork or Fiverr which of course come with their own Pro's & Cons or even hiring Tartan Social to help you with your project.
If you've been around the marketing block, you've probably heard that blogging is one of the best ways to reach and connect with your audience. And while there are many benefits of blogging, it's easy to forget that they're also a great way to build trust with your customer base.
Blogging allows you to share information and educate your audience in a way that will help them understand their needs and how you can help them achieve those goals—you'll be able to offer solutions that feel customised for each person reading your blog posts. And the more personalised content you create for customers, the stronger their connection will be with your brand!
When you're working to build your brand and increase sales, it can be tempting to focus on the latest marketing trends. But what's popular now may not be as effective in the future. Instead of getting caught up in the hype cycle and wasting time chasing trends, it's important to look ahead at what's coming next.
Content strategies are one way businesses can prepare for this changing landscape—by creating a plan that includes all their goals and how they'll use content to achieve those goals over time. A strong content strategy ensures that every piece of marketing material supports its purpose while also aligning with overall business goals.
Even with the increased competition for attention, paid media strategies remain an effective and cost-effective way to get your brand in front of new audiences.
Paid ads are more effective than organic posts and are more cost-effective in general, too: according to the Advertising Research Foundation's digital advertising effectiveness study, paid media generates a 400% higher return on investment (ROI) than organic social media posts and a 300% higher ROI than organic search ads. This is because people tend to be looking for specific products or services when they're searching online—they know what they want—whereas, with organic content, users have no idea what they're looking at until they click through and see it firsthand.
Despite these benefits, many brands still focus solely on organic content as their primary marketing strategy. The truth is that there are many ways brands can incorporate both paid and earned media into their overall strategy without sacrificing any effectiveness or creativity. This can help ensure that you’re growing your target audience while also increasing sales conversions over time with better visibility across channels!
New social media platforms
As we get closer to 2023, you may have heard that new social media platforms are in development. These platforms will be based on blockchain technology—the same concept used by cryptocurrencies such as Bitcoin.
The first thing to know about this technology is that it's more secure than existing systems. When you use Facebook or Instagram, for example, you give away a lot of information about yourself: where you live, what your interests are, and so on. These companies then sell this information to advertisers who want to target their ads toward people like you (and they can do this because these sites know exactly who "you" are). Blockchain technology changes all of that; no one has access to any user's personal data unless that user specifically gives permission for them to access it.
Unlike brands, influencers are trusted by their followers. The trust factor will help your brand connect with its audience. It's easy for brands to find qualified influencers: look for someone who has a high engagement rate on social media in the niche demographics you want to reach.
An ideal influencer should have a relevant following, be passionate about their niche and also be knowledgeable about it. I would also be looking for them to be able (and willing) to provide you with a Media Kit to show their recent info and stats.
This pack is a STEP-BY-STEP hand holder on everything you need to be able to create a cracker of social media strategy - One that will rival the best of the best online !!!
Determine your goals
Audit your current strategy
How to pick your social media platforms
Create an audience persona
Create a content calendar that works for you
Set some S.M.A.R.T goals
As well as extra bonus offers like:
Fully editable Canva 2023 graphics
Must have resources
Creative Content Ideas
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So I hope this has given you a lot to think about and as you can see it’s absolutely time to get started on marketing your business for 2023. Make sure to sign up for my email list to be the first to know when new blogs drop!