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Content That Converts: Tips and Tricks for SEO Success

Look, I get it. Social media and website jargon can really get confusing at times so I wanted to bring you a little blog with a rundown of some of the most common questions I've been asked this year so far and it's all based on SEO.

Search engine optimisation (SEO) is a powerful tool for small business owners. It can help them develop a stronger online presence and bypass competitors. However, finding affordable SEO services can be challenging. Look for a company that offers transparent pricing and is committed to providing quality results.

Knowing what SEO strategies are best suited for your business is also important. This way, you can avoid wasting your money on ineffective practices.

First Things First: What Is SEO?

Search engine optimsation (SEO) refers to a set of techniques used to improve how your website ranks in search results pages (SERPs). Search engines like Google use these techniques to determine which websites deserve higher placement in SERPs based on the quality and relevance of their content as well as other factors such as bounce rates, time spent on site and social media engagement.

How Does SEO Work?

There are many different ways to optimise your site for search engines through on-page and off-page strategies. Some of these include:

  • Keyword Research — Keywords are the words or phrases people use when they're searching online; they're often called search queries or long tails because they contain multiple words instead of just one word or short tail keyword phrase

  • Content marketing: This strategy involves creating and publishing high-quality content that people want to read and share with others. Your content should include original ideas, useful tips and advice, interesting stories and valuable information on topics relevant to your industry or niche market.

  • On-page optimisation: This includes everything from optimizing headlines, meta tags, keywords and descriptions to improving the quality of internal links within your site's content. It's important to keep these elements updated regularly so they reflect current trends in search engine algorithms (SEO).

  • Link building: Link building involves building backlinks by creating relationships with other websites through social media platforms such as Facebook, Twitter and Instagram; guest blogging; infographics; press releases; etc

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